๐Ÿ’ฐ COL Index: 103 โ€” Near Avg Cost

Salaries in Denton, TX

What every job actually pays โ€” cost-of-living adjusted

Updated: February 2026 ยท 40 occupations ยท BLS + Census data

Avg. Salary
$69,788
across 40 roles
COL-Adjusted Avg
$67,558
real purchasing power
Top Paying Role
Marketing Manager
$159,180
1BR Rent
$1,500
median monthly

You might assume a college town like Dentonโ€”with two universities anchoring its coreโ€”is a place where young grads struggle. You'd be wrong. The real story here isn't about low-wage service jobs; it's about a surprisingly robust professional class that's found a sweet spot. Dentonโ€™s population is now 158,361, and itโ€™s punching above its weight.

Let's talk purchasing power. The cost of living sits at 103.3, just a hair above the national average. That $1,500 one-bedroom rent feels steep, but itโ€™s a far cry from Austin or Dallas prices. With a median household income of $73,051, you're not drowning. The COL-adjusted average salary of $67,558 means your paycheck buys you a decent life here, not just survival. It's not a bargain, but it's a fair fight.

So whoโ€™s winning? That 43.8% of residents holding a bachelor's degree or higher points to the answer. This is a hub for education, healthcare, and a growing tech corridor. You'll find major employers like Texas Health Presbyterian Hospital and a strong contingent of software developers serving the DFW metroplex. The top earnersโ€”marketing managers, pharmacists, software devsโ€”are pulling in six figures that stretch surprisingly far in this North Texas market.

Hereโ€™s my honest take: wages aren't exploding, but theyโ€™re keeping pace. The 4.0% unemployment rate shows a tight, competitive job market. This city works well for professionals who can work remotely for Dallas salaries or those in the specific high-demand fields listed. It's less ideal if you're in a lower-wage industry and feeling that rent pinch.

The data below breaks down the top-paying jobs and what you can actually expect to take home.

๐Ÿ† Top 5 Highest-Paying Jobs in Denton

Ranked by raw salary. See COL-adjusted figures in the full table below.

๐Ÿฅ‡ +1% vs national

Marketing Manager

$159,180
๐Ÿ’ก COL-Adjusted $154,095
โฑ Hourly $76.53/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 316
๐Ÿฅˆ +1% vs national

Pharmacist

$137,376
๐Ÿ’ก COL-Adjusted $132,987
โฑ Hourly $66.05/hr
๐Ÿ“ˆ Job Growth -3.0%
๐Ÿ‘ฅ Jobs Here 316
๐Ÿฅ‰ +1% vs national

Software Developer

$128,519
๐Ÿ’ก COL-Adjusted $124,413
โฑ Hourly $61.79/hr
๐Ÿ“ˆ Job Growth +17.0%
๐Ÿ‘ฅ Jobs Here 950
4๏ธโƒฃ +1% vs national

Construction Manager

$109,281
๐Ÿ’ก COL-Adjusted $105,790
โฑ Hourly $52.54/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 316
5๏ธโƒฃ +1% vs national

Project Manager

$102,282
๐Ÿ’ก COL-Adjusted $99,015
โฑ Hourly $49.17/hr
๐Ÿ“ˆ Job Growth +6.0%
๐Ÿ‘ฅ Jobs Here 316

๐Ÿ“‹ Complete Salary Guide โ€” All 40 Occupations in Denton

COL-Adjusted Salary = Raw salary divided by the cost of living index (103/100). Higher = more real purchasing power. This city's COL is above the US average.

# Occupation โ†• Raw Salary โ†•
1 Marketing Manager $159,180
2 Pharmacist $137,376
3 Software Developer $128,519
4 Construction Manager $109,281
5 Project Manager $102,282
6 Physical Therapist $100,697
7 Financial Analyst $99,990
8 Web Developer $93,668
9 Dental Hygienist $88,396
10 Accountant $86,932
11 Registered Nurse $86,922
12 Data Analyst $84,185
13 Police Officer $75,651
14 Human Resources Specialist $68,319
15 Elementary School Teacher $64,300
16 Plumber $63,977
17 Paralegal $63,371
18 Electrician $62,159
19 Real Estate Agent $62,088
20 Graphic Designer $61,947
21 Firefighter $57,685
22 Carpenter $57,483
23 HVAC Technician $56,221
24 Heavy Truck Driver $53,615
25 Loan Officer $50,495
26 Insurance Agent $50,495
27 Cosmetologist $50,495
28 Nail Technician $50,495
29 Personal Trainer $50,495
30 Chef/Head Cook $50,495
31 Social Worker $50,495
32 Auto Mechanic $50,495
33 Veterinary Technician $50,495
34 Licensed Practical Nurse (LPN) $50,495
35 Pharmacy Technician $50,495
36 Dental Assistant $50,495
37 Welder $50,080
38 Medical Assistant $38,648
39 Security Guard $36,497
40 Nursing Assistant (CNA) $36,114

Source: Bureau of Labor Statistics Occupational Employment Statistics. COL Index from C2ER/ACCRA.

๐Ÿ™๏ธ Living Costs in Denton

๐Ÿ 
1BR Rent
$1,500/mo
๐Ÿก
2BR Rent
$1,758/mo
๐Ÿ˜๏ธ
Median Home
$372,000
๐Ÿ“‰
Unemployment
4.0%
๐Ÿ’ณ
Median Income
$73,051
๐ŸŽ“
College Educated
44%
๐Ÿšถ
Walk Score
45/100
๐Ÿ“Š
Cost of Living
103
Near Avg Cost

๐Ÿงฎ Can You Afford to Live in Denton?

Use our Salary Reality Check to see if your specific income covers housing, taxes, and expenses in Denton. Enter your salary and see exactly how far your money goes.

โ“ Denton Salary FAQ

What is the average salary in Denton, TX?

โ–ผ
The average salary across 40 occupations in Denton is $69,788 (2026). This is 5.3% below the median household income of $73,051, indicating a wide income distribution.

What jobs pay the most in Denton?

โ–ผ
The highest-paying role is Marketing Manager at $159,180 annually. This is 2.3 times the Denton average salary of $69,788, highlighting a significant premium for specialized management roles.

Is Denton affordable on a Marketing Manager salary?

โ–ผ
Yes, a Marketing Manager salary of $159,180 is highly affordable in Denton. With a 1BR rent of $1,500/month, housing costs are just 11.3% of gross income, well below the recommended 30% threshold.

How does Denton's cost of living affect my paycheck?

โ–ผ
Denton's COL index is 103.3, meaning costs are 3.3% higher than the national average. A $69,788 salary effectively has the purchasing power of $67,560 nationally after adjusting for this premium.

What salary do you need to live comfortably in Denton?

โ–ผ
To live comfortably, a salary around $75,000 is recommended, covering a $1,500 rent (20% of income) and other expenses. This aligns with the median household income of $73,051, suggesting it's a realistic benchmark for local comfort.

๐Ÿ“ Editor's Verdict: Is Denton Worth It?

Hereโ€™s my honest verdict: Denton isnโ€™t a goldmine, but itโ€™s a solid middle ground. With an average salary of $69,788 and a cost-of-living index of 103.3, youโ€™re not getting rich, but your money stretches further than in Dallas proper. The clear winner is the Marketing Manager, pulling in $159,180โ€”top-tier pay with a COL-adjusted $154,095 that actually means something when rent is only $1,500/month.

Who benefits most? Tech workers and creatives. The proximity to Dallas gives you access to big-company salaries without the brutal price tag, and the local trades and healthcare sectors are steady, if unspectacular. If youโ€™re in a low-wage service role, this isnโ€™t the promised land.

My advice? Donโ€™t move here just for a job. Move here for the job and the vibe. If you can land a remote or Dallas-adjacent gig, youโ€™ll live comfortably. If youโ€™re banking on local salaries alone, do the math first.

Explore Denton Further