๐Ÿ’ฐ COL Index: 91 โ€” Below Avg Cost

Salaries in Fayetteville, NC

What every job actually pays โ€” cost-of-living adjusted

Updated: February 2026 ยท 40 occupations ยท BLS + Census data

Avg. Salary
$67,321
across 40 roles
COL-Adjusted Avg
$73,655
real purchasing power
Top Paying Role
Marketing Manager
$153,553
1BR Rent
$1,120
median monthly

You might assume Fayettevilleโ€™s economy lives and dies by Fort Liberty, but youโ€™d be wrong. The metro area has quietly built a diverse base, and the unemployment rate sits at a healthy 3.5%, lower than many bigger cities youโ€™d expect to be more stable.

Hereโ€™s the real story on your paycheck. The cityโ€™s cost of living index is 91.4, meaning you get about a 9% discount on the national average. That median household income of $59,732 doesnโ€™t sound huge, but it stretches. A one-bedroom apartment runs about $1,120 a month. When you adjust for that discount, the average salary of $67,321 feels more like $73,655 in purchasing power. Itโ€™s a solid deal if youโ€™re coming from a major coastal metro, but donโ€™t expect to get rich overnight.

Who actually thrives here? Beyond the obvious military presence, healthcare and tech are the quiet engines. Pharmacist salaries are strong, reflecting the demand from major regional hospitals. The software developer number is what caught my eyeโ€”itโ€™s high for a city this size and points to a growing tech scene, likely tied to defense contractors and remote work. Construction and project management also punch above their weight, likely fueled by ongoing development around the base and the city itself.

Hereโ€™s the catch, though: while the pay for top professions is good, the average salary across all roles is still under $70,000. Wage growth hasnโ€™t always kept pace with the steady, but noticeable, creep in housing costs over the past few years. This city works beautifully for skilled professionals in healthcare or tech, and especially for military families with dual incomes. If youโ€™re in a lower-wage service role, that affordability can feel a lot more fragile.

The data below will break down the top-paying jobs, both in raw numbers and what theyโ€™re really worth in Fayetteville dollars.

๐Ÿ† Top 5 Highest-Paying Jobs in Fayetteville

Ranked by raw salary. See COL-adjusted figures in the full table below.

๐Ÿฅ‡ -3% vs national

Marketing Manager

$153,553
๐Ÿ’ก COL-Adjusted $168,001
โฑ Hourly $73.82/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 419
๐Ÿฅˆ -3% vs national

Pharmacist

$132,520
๐Ÿ’ก COL-Adjusted $144,989
โฑ Hourly $63.71/hr
๐Ÿ“ˆ Job Growth -3.0%
๐Ÿ‘ฅ Jobs Here 419
๐Ÿฅ‰ -3% vs national

Software Developer

$123,976
๐Ÿ’ก COL-Adjusted $135,641
โฑ Hourly $59.60/hr
๐Ÿ“ˆ Job Growth +17.0%
๐Ÿ‘ฅ Jobs Here 1K
4๏ธโƒฃ -3% vs national

Construction Manager

$105,418
๐Ÿ’ก COL-Adjusted $115,337
โฑ Hourly $50.68/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 419
5๏ธโƒฃ -3% vs national

Project Manager

$98,666
๐Ÿ’ก COL-Adjusted $107,950
โฑ Hourly $47.44/hr
๐Ÿ“ˆ Job Growth +6.0%
๐Ÿ‘ฅ Jobs Here 419

๐Ÿ“‹ Complete Salary Guide โ€” All 40 Occupations in Fayetteville

COL-Adjusted Salary = Raw salary divided by the cost of living index (91/100). Higher = more real purchasing power. This city's COL is below the US average.

# Occupation โ†• Raw Salary โ†•
1 Marketing Manager $153,553
2 Pharmacist $132,520
3 Software Developer $123,976
4 Construction Manager $105,418
5 Project Manager $98,666
6 Physical Therapist $97,137
7 Financial Analyst $96,455
8 Web Developer $90,357
9 Dental Hygienist $85,271
10 Accountant $83,859
11 Registered Nurse $83,849
12 Data Analyst $81,209
13 Police Officer $72,977
14 Human Resources Specialist $65,904
15 Elementary School Teacher $62,027
16 Plumber $61,715
17 Paralegal $61,131
18 Electrician $59,962
19 Real Estate Agent $59,893
20 Graphic Designer $59,757
21 Firefighter $55,646
22 Carpenter $55,451
23 HVAC Technician $54,233
24 Heavy Truck Driver $51,720
25 Insurance Agent $48,710
26 Nail Technician $48,710
27 Personal Trainer $48,710
28 Cosmetologist $48,710
29 Chef/Head Cook $48,710
30 Auto Mechanic $48,710
31 Veterinary Technician $48,710
32 Dental Assistant $48,710
33 Pharmacy Technician $48,710
34 Licensed Practical Nurse (LPN) $48,710
35 Social Worker $48,710
36 Loan Officer $48,710
37 Welder $48,310
38 Medical Assistant $37,282
39 Security Guard $35,207
40 Nursing Assistant (CNA) $34,837

Source: Bureau of Labor Statistics Occupational Employment Statistics. COL Index from C2ER/ACCRA.

๐Ÿ™๏ธ Living Costs in Fayetteville

๐Ÿ 
1BR Rent
$1,120/mo
๐Ÿก
2BR Rent
$1,292/mo
๐Ÿ˜๏ธ
Median Home
$236,000
๐Ÿ“‰
Unemployment
3.5%
๐Ÿ’ณ
Median Income
$59,732
๐ŸŽ“
College Educated
31%
๐Ÿšถ
Walk Score
55/100
๐Ÿ“Š
Cost of Living
91
Below Avg Cost

๐Ÿงฎ Can You Afford to Live in Fayetteville?

Use our Salary Reality Check to see if your specific income covers housing, taxes, and expenses in Fayetteville. Enter your salary and see exactly how far your money goes.

โ“ Fayetteville Salary FAQ

What is the average salary in Fayetteville, NC?

โ–ผ
The average salary across 40 occupations in Fayetteville is $67,321. This is 13% below the national average. The COL index of 91.4 means your purchasing power is slightly higher than in many U.S. cities.

What jobs pay the most in Fayetteville?

โ–ผ
Marketing Manager is the highest-paying role at $153,553. This is 128% above the city's average salary. The role leverages the area's growing business and military sectors.

Is Fayetteville affordable on a Marketing Manager salary?

โ–ผ
Yes, a Marketing Manager salary of $153,553 is more than double the median household income of $59,732. With a 1BR rent of $1,120/month, housing costs are very manageable. The COL index of 91.4 further boosts affordability.

How does Fayetteville's cost of living affect my paycheck?

โ–ผ
Fayetteville's COL index of 91.4 means your paycheck goes about 8.6% further than the national average. For example, a $67,321 salary here has the purchasing power of about $73,080 nationally. This is primarily due to lower housing and transportation costs.

What salary do you need to live comfortably in Fayetteville?

โ–ผ
A comfortable salary is roughly 50% above the median household income, or about $90,000. This comfortably covers a 1BR rent of $1,120/month and other expenses. The COL index of 91.4 makes this target more achievable than in many other U.S. cities.

๐Ÿ“ Editor's Verdict: Is Fayetteville Worth It?

Hereโ€™s my honest take: Fayetteville isnโ€™t a gold rush, but itโ€™s a smart bet if you know how to play it. With a cost of living index of 91.4 and rent at $1,120 a month, your paycheck stretches further than in most cities. The average salary of $67,321 feels comfortable here, but the real star is the Marketing Manager roleโ€”topping out at $153,553 and a COL-adjusted $168,001. Thatโ€™s serious buying power.

Who benefits most? Tradespeople and healthcare workers will find steady, solid demand. Tech is growing but hasnโ€™t exploded yet. If youโ€™re in marketing or sales, youโ€™re sitting pretty.

My advice: Donโ€™t just chase the salary numberโ€”run the math on your lifestyle. If you can stomach a mid-sized city with a low-key vibe and want your money to go further, Fayetteville is worth a serious look. If you need big-city buzz, keep driving.

Explore Fayetteville Further