Salaries in Roanoke, VA

Roanoke’s job market has a quiet secret: it pays its marketing managers more than its software developers. That’s not a typo. In 2026, a Marketing Manager here pulls in $153,316, while a Software Developer earns $123,785. It’s a city that rewards people who can sell what others build.

The cost of living sits at 106.6—about 6.6% above the national average—so your paycheck doesn’t stretch as far as it might in a cheaper Appalachian town. But let’s be real: a one-bedroom apartment runs $894 a month. That median household income of $51,038 still leaves room for a decent life, especially since the unemployment rate is a tight 2.8%. You’re not fighting for scraps here. The COL-adjusted average salary of $64,138 feels solid when your rent is under $900.

Roanoke’s economy is anchored by healthcare, manufacturing, and logistics. Carilion Clinic is a massive employer, and the city’s location on I-81 makes it a hub for distribution. You’ll also find a growing tech scene, but it’s not the dominant force. The city’s 29.9% bachelor’s degree rate suggests a workforce that’s skilled but not overwhelmingly academic.

Here’s the catch: wages aren’t exploding. That average salary of $68,371 is respectable, but with costs creeping up, you’ll want to be in one of the top-paying roles to feel truly comfortable. Still, for a certain type of professional—say, a pharmacist or construction manager—Roanoke offers a rare combo of solid pay and a low-key, affordable lifestyle.

The data below breaks down who earns what, and how far those dollars actually go. It’s a useful snapshot if you’re trying to figure out if Roanoke is your next smart move.