๐Ÿ’ฐ COL Index: 91 โ€” Below Avg Cost

Salaries in Winston-Salem, NC

What every job actually pays โ€” cost-of-living adjusted

Updated: February 2026 ยท 40 occupations ยท BLS + Census data

Avg. Salary
$67,321
across 40 roles
COL-Adjusted Avg
$73,655
real purchasing power
Top Paying Role
Marketing Manager
$153,553
1BR Rent
$936
median monthly

You might be surprised to learn that Winston-Salem, with its population of about 253,000, has a lower unemployment rate than the national averageโ€”at just 3.5%. Itโ€™s a quiet workhorse of a city, often overshadowed by Raleigh or Charlotte, but the job market here is tight and steady. Thatโ€™s a good sign.

The real story, though, is purchasing power. Winston-Salemโ€™s cost-of-living index sits at 91.4, meaning itโ€™s nearly 9% cheaper than the U.S. average. That doesnโ€™t just mean cheaper rentโ€”though a one-bedroom averages $936 a monthโ€”but that your paycheck goes further. The median household income of $59,189 doesnโ€™t sound dazzling, but when you adjust for costs, it feels like earning closer to $65,000 elsewhere. Itโ€™s a solid middle-class foundation, not a luxury, but itโ€™s sustainable.

Who thrives here? The cityโ€™s economy leans on health care, education, and manufacturing. Wake Forest Baptist Health and Novant Health are huge employers, and the university presence (about 44.6% of residents hold a bachelorโ€™s degree or higher) fuels a steady demand for educators and tech roles. Youโ€™ll also find a growing tech scene, though itโ€™s still small compared to the Research Triangle. Construction and project management are steady bets, too, given the cityโ€™s steady growth.

Hereโ€™s my honest take: wages arenโ€™t exploding, but theyโ€™re keeping pace with costs. The average salary across all roles is $67,321, which adjusts to $73,655 in local terms. Thatโ€™s comfortable for a single person or a young family, but it wonโ€™t make you rich overnight. If youโ€™re in a high-demand fieldโ€”like software development or pharmacyโ€”youโ€™ll do well. If youโ€™re in a lower-paying industry, youโ€™ll still find life manageable, but donโ€™t expect dramatic savings.

The data below breaks it all down: top-paying jobs, their adjusted salaries, and how they stack up against the local averages. Itโ€™s a practical look at what your career could earn you here in 2026.

๐Ÿ† Top 5 Highest-Paying Jobs in Winston-Salem

Ranked by raw salary. See COL-adjusted figures in the full table below.

๐Ÿฅ‡ -3% vs national

Marketing Manager

$153,553
๐Ÿ’ก COL-Adjusted $168,001
โฑ Hourly $73.82/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 505
๐Ÿฅˆ -3% vs national

Pharmacist

$132,520
๐Ÿ’ก COL-Adjusted $144,989
โฑ Hourly $63.71/hr
๐Ÿ“ˆ Job Growth -3.0%
๐Ÿ‘ฅ Jobs Here 505
๐Ÿฅ‰ -3% vs national

Software Developer

$123,976
๐Ÿ’ก COL-Adjusted $135,641
โฑ Hourly $59.60/hr
๐Ÿ“ˆ Job Growth +17.0%
๐Ÿ‘ฅ Jobs Here 2K
4๏ธโƒฃ -3% vs national

Construction Manager

$105,418
๐Ÿ’ก COL-Adjusted $115,337
โฑ Hourly $50.68/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 505
5๏ธโƒฃ -3% vs national

Project Manager

$98,666
๐Ÿ’ก COL-Adjusted $107,950
โฑ Hourly $47.44/hr
๐Ÿ“ˆ Job Growth +6.0%
๐Ÿ‘ฅ Jobs Here 505

๐Ÿ“‹ Complete Salary Guide โ€” All 40 Occupations in Winston-Salem

COL-Adjusted Salary = Raw salary divided by the cost of living index (91/100). Higher = more real purchasing power. This city's COL is below the US average.

# Occupation โ†• Raw Salary โ†•
1 Marketing Manager $153,553
2 Pharmacist $132,520
3 Software Developer $123,976
4 Construction Manager $105,418
5 Project Manager $98,666
6 Physical Therapist $97,137
7 Financial Analyst $96,455
8 Web Developer $90,357
9 Dental Hygienist $85,271
10 Accountant $83,859
11 Registered Nurse $83,849
12 Data Analyst $81,209
13 Police Officer $72,977
14 Human Resources Specialist $65,904
15 Elementary School Teacher $62,027
16 Plumber $61,715
17 Paralegal $61,131
18 Electrician $59,962
19 Real Estate Agent $59,893
20 Graphic Designer $59,757
21 Firefighter $55,646
22 Carpenter $55,451
23 HVAC Technician $54,233
24 Heavy Truck Driver $51,720
25 Dental Assistant $48,710
26 Insurance Agent $48,710
27 Cosmetologist $48,710
28 Nail Technician $48,710
29 Veterinary Technician $48,710
30 Social Worker $48,710
31 Pharmacy Technician $48,710
32 Licensed Practical Nurse (LPN) $48,710
33 Auto Mechanic $48,710
34 Personal Trainer $48,710
35 Chef/Head Cook $48,710
36 Loan Officer $48,710
37 Welder $48,310
38 Medical Assistant $37,282
39 Security Guard $35,207
40 Nursing Assistant (CNA) $34,837

Source: Bureau of Labor Statistics Occupational Employment Statistics. COL Index from C2ER/ACCRA.

๐Ÿ™๏ธ Living Costs in Winston-Salem

๐Ÿ 
1BR Rent
$936/mo
๐Ÿก
2BR Rent
$1,110/mo
๐Ÿ˜๏ธ
Median Home
$270,000
๐Ÿ“‰
Unemployment
3.5%
๐Ÿ’ณ
Median Income
$59,189
๐ŸŽ“
College Educated
45%
๐Ÿšถ
Walk Score
55/100
๐Ÿ“Š
Cost of Living
91
Below Avg Cost

๐Ÿงฎ Can You Afford to Live in Winston-Salem?

Use our Salary Reality Check to see if your specific income covers housing, taxes, and expenses in Winston-Salem. Enter your salary and see exactly how far your money goes.

โ“ Winston-Salem Salary FAQ

What is the average salary in Winston-Salem, NC?

โ–ผ
The average salary across 40 occupations is $67,321. This is 14% above the median household income of $59,189. Insight: The average wage is strong relative to local income, indicating a solid job market.

What jobs pay the most in Winston-Salem?

โ–ผ
The highest paying role is Marketing Manager at $153,553. This is 128% above the average salary of $67,321. Insight: Management and specialized roles command premium pay in the local market.

Is Winston-Salem affordable on a Marketing Manager salary?

โ–ผ
With a salary of $153,553, monthly take-home pay is approximately $9,200 after taxes. A 1BR apartment costs $936, leaving $8,264 for other expenses. Insight: The 91.4 COL index means costs are 8.6% below the national average, making this salary highly comfortable.

How does Winston-Salem's cost of living affect my paycheck?

โ–ผ
The COL index of 91.4 means your purchasing power is 8.6% higher than the U.S. average. For a $67,321 salary, this effectively boosts its value to about $73,100 nationally. Insight: Lower costs, especially housing, stretch your paycheck further here.

What salary do you need to live comfortably in Winston-Salem?

โ–ผ
A comfortable living salary is roughly 2.5 times the local median household income, or about $148,000. This covers a 1BR rent of $936, savings, and discretionary spending. Insight: The 91.4 COL index means you need less than the national average for comfort.

๐Ÿ“ Editor's Verdict: Is Winston-Salem Worth It?

Hereโ€™s my honest take: Winston-Salem is a solid financial bet if you know how to play it. The cost-of-living index at 91.4 means your paycheck stretches further than in most cities, and with average rent at $936, you can actually save. The standout is clearly Marketing Manager, both as the top raw salary ($153,553) and the best COL-adjusted value ($168,001). But the real winners here arenโ€™t just marketers โ€” healthcare and skilled trades thrive in the Triadโ€™s ecosystem, enjoying stable demand without the brutal competition of bigger hubs.

If youโ€™re eyeing a move, hereโ€™s the one rule: lock in a remote role or a job that pays like youโ€™re in a bigger city. Local salaries can lag, but the living costs wonโ€™t. Do that, and Winston-Salem isnโ€™t just affordable โ€” itโ€™s a smart play.

Explore Winston-Salem Further