Salaries in Green Bay, WI

You'd be wrong to think of Green Bay as just a football town with a side hustle. The real story here is a surprisingly robust job market hiding in plain sight, with an unemployment rate of just 2.9% that tells you something's clicking.

Let's talk real dollars. With a cost of living index of 92.1—meaning everything's about 8% cheaper than the national average—your paycheck goes noticeably further. That median household income of $66,950 feels more like $73,000 when you factor in the low cost of living. A one-bedroom apartment averaging $841 a month is a financial relief valve you just don't get in most cities this size.

So who's winning here? It’s not just the Packers. You’ve got major regional players like Bellin Health and Schreiber Foods anchoring the healthcare and food production sectors. But the real surprise is the tech and professional services growth. The median salary here is $67,466, but for the top earners—think marketing managers and software developers—adjusted salaries push past $130,000. That’s serious purchasing power in a place where your housing costs are so low.

Here’s my honest take: Green Bay works beautifully if you’re in the right fields. The catch is that the lower-wage sectors haven’t kept pace with the cost-of-living creep, even here. It’s a fantastic city for skilled professionals, but you need to be in one of those top-paying roles to truly feel the financial advantage.

The data below breaks down exactly where those opportunities are and what you can expect to earn.