Raleigh: The Data Profile (2026)
Raleigh represents a distinct statistical outlier in the post-2024 economic landscape. With a population of 482,425, it occupies the "sweet spot" of mid-size urban centers—large enough to support a diversified economy but small enough to avoid the congestion tax of major metros. The primary driver for relocation here is the income-to-cost ratio. The median income stands at $86,309, which is 15.7% higher than the national median of $74,580. Crucially, this wealth is supported by a highly educated talent pool; 55.7% of residents hold a college degree, dwarfing the US average of 33.1%.
The statistical target demographic is the "Dual-Remote/Hybrid Professional" household. These are individuals aged 28-45 who require proximity to a "Regional HQ" or co-working hub (due to RTO mandates) but demand suburban-style housing affordability. They leverage the +15.7% income premium to build equity faster than peers in coastal markets.