Phoenix: The Data Profile (2026)
Phoenix represents a high-velocity growth market, characterized by a wage premium that outpaces the national median. The metro area holds a population of 1,650,051, creating a dense urban environment. The economic baseline is strong: the median income stands at $79,664, which is +6.8% higher than the US average of $74,580. Educational attainment is statistically average, with 33.5% of residents holding a bachelor's degree or higher, slightly above the US average of 33.1%.
The statistical target demographic is the "Hybrid Professional." This demographic earns above the median, tolerates a higher violent crime rate ( 692 /100k) for housing affordability, and leverages the +6.8% wage premium to offset the +2.5% housing premium. This is not a low-cost haven; it is a wage-adjusted market.