Houston: The Data Profile (2026)
Houston's statistical profile presents a complex value proposition for relocators in the post-remote era. The metro area houses 2,311,461 residents, creating a massive labor pool. The critical divergence lies in the income-to-cost ratio: the median income stands at $62,637, which is 16.0% lower than the US median of $74,580. However, the cost of living index for housing is 88.5, a significant 11.5% below the national baseline. The educational attainment rate is 37.1%, surpassing the US average of 33.1%, suggesting a skilled workforce despite lower aggregate earnings.
The statistical target demographic is the "Value Maximizer"—professionals in energy, healthcare, or logistics who prioritize square footage and low fixed costs over high nominal salaries. This demographic is likely composed of families seeking homeownership accessibility or remote-capable workers leveraging geo-arbitrage.