Austin: The Data Profile (2026)
Austin represents a distinct outlier in the post-remote economy, characterized by a high-skill labor pool and aggressive cost premiums. The metropolitan area now holds a population of 979,700, classifying it as a robust mid-size city. The economic engine is fueled by a median income of $91,501, which sits 22.7% higher than the national median of $74,580. However, this income premium is immediately challenged by a housing market priced 29.8% above the national median.
The city's demographic profile is heavily skewed toward the educated professional class. 61.7% of residents hold a college degree, nearly double the US average of 33.1%. The statistical target demographic is the "High-Earning Remote/Hybrid Professional": individuals earning between $85,000 and $120,000 who prioritize lifestyle amenities and networking opportunities over raw housing value.