Jacksonville: The Data Profile (2026)
Jacksonville represents a distinct statistical anomaly in the 2026 relocation landscape: a coastal metro area offering a -7.5% discount on housing costs relative to the national average, despite a median income that lags the US standard by 8.7%. With a population of 985,837, it operates as a mid-size city with big-city infrastructure, largely due to its consolidated government structure.
The economic baseline is defined by a median household income of $68,069, significantly lower than the US median of $74,580. However, the educational attainment rate sits virtually identical to the national average at 33.2% (vs. 33.1%), suggesting a "brain gain" of skilled workers entering a lower-wage market. The statistical target demographic is the $70k-$90k earner seeking homeownership—a demographic increasingly priced out of major coastal hubs like Miami, Atlanta, or Washington D.C.